Why go Organic

10 reasons to go organic

Natural & Organic

The range and scope of

Herbs & Botanicals

These are beneficial for

Mr. Samuel Ndungu

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Mr. Samuel Ndungu, who is a Director and Board Member of OCA, is an MSc Agribusiness Management and Trade graduate from Kenyatta University and BA Economics and mathematics from Moi University, Eldoret. He has attended several professional courses in value chain development, organic agriculture development, entrepreneurship and development of quality management systems in Sweden (Grolink), Tanzania (Match Makers), Israel (CINADC) US (Washington State University) and Kenya (IMO-Switzerland).

Samuel has over 12 years experience in facilitating development of value chains in the organic sector in Kenya, developing markets, development of commercial smallholder organic projects, providing market linkages for smallholder organic producers to commercial partners, advising SME’s in organic product design and development, facilitating certification development for smallholder farmers projects in organic, fair-trade, HACCP, Sustainable Wild Harvest and UTZ Kapeh, providing advisory to stakeholder in organic sector in enterprise selection, conducting feasibility studies, and negotiation tools of organic and natural products, technical advisory in enterprise risk assessment, ICS development and Pre-certification advisory.

He has in the past (2004-2012) participated in development of bee products value chains, fish value chains, honey, vegetables, tea, herbs, spices, macadamia nuts, mushroom and Coffee. This has involved partnering with local and international organizations such as World Vision, SNV-Ethiopia, SOS Sahel and Business Services Market Development Programme, Ethiopia, Macadamia fans, Kenya. He has an experience of working in Kenya, Ethiopia, Rwanda and Tanzania.

Samuel is currently participating as a steering committee member in the ongoing long-term Research Project on the comparison between organic and conventional agriculture in the tropics lead by ICIPE with participation from Kenyatta University, TSBF, and KARI Thika. He has experience in development of agricultural value chains, multi-stakeholder processes geared towards developing value chains, and working in negotiation and advocacy platforms involving policy makers, traders, producers and local authorities. He has undertaken assignments in various countries including Kenya, Ethiopia, Rwanda, Ivory Coast and Tanzania. More information about him is available, elsewhere, in his detailed cv.

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organic farmers

Organic Farmers

This is just a few names and contacts of organic farmers who work closely with OCA.



Organic Markets

The retailers buy thei food from the organic farmers and sell them at various organic




OCA works closely and directs traffic to the only organic restaurant in Nairobi so far.




OCA closely works with one processor whose products are certified organic.


About Us

Organic Consumers Alliance (OCA) focuses on promoting and creating awareness on


Office Location

ICIPE Complex, Kasarani Road

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Contact Us

P.O. Box 2398-00200
Nairobi, Kenya
Tel: +254 20 2610863
Cell: +254 722 435 758
Email: info@organicconsumers.co.ke