OCA's consumer awareness strategy is anchored on the behavioural model (HICDARM) whose process involves transmission and sharing of information that is aimed at informed decision making which results in an intended action. This intended action when repeated, over time, becomes a habit.
The thrust of OCA's awareness creation is aimed at achieving organic lifestyles which include consumption of organic foods and related lifestyles. This not only improves the health of the consumer but also improves the health of the environment. i.e improved soil fertility, improved small scale farmer livelihoods and reduction of water and air pollution.
H - Hear the message
I - Internalize the message
C - Conceive & Conceptualize the message
D - Decide to take action based on the message
A - Act; Take the intended action.
R - Reinforcement of the message by repeated exposure to the message
M - Maintain the new behaviour from repeated action based on the message
|HICDARM key messages on enhanced effectiveness & desired behavior change||HICDARM Everold Powerpoint presentation on Consumer NEEDs behavioral change model|